Contract Extension Signed
Greater Media-Philadelphia announces that Preston & Steve have signed a new multi- year contract with Rock WMMR/Philadelphia. The new pact ensures the market’s top rated morning show will celebrate their 10 year anniversary on ‘MMR. The duo has held wake-up duties at the station since May of 2005.
“WMMR, hands down, has the coolest staff I’ve ever worked with,” says morning show ring leader Preston Elliot. “I’m excited to remain in the family of a Philadelphia treasure.”
Co-host Steve Morrison adds, “We’re ecstatic to extend our relationship with Greater Media not only for the joy that is being a part of a legendary station like WMMR, but also because we may now continue our extensive research into eradicating avian influenza.”
In the four years since Arbitron’s upgrade to monthly PPM ratings in Philadelphia, The Preston and Steve Show has won the #1 slot a total of 42 times in the advertiser coveted 25-54 adult demographic.
““I’ve never seen a morning show at this level of success continue to work as hard at embracing fans, supporting clients, prepping for each show, hosting hundreds of events all while remaining the nicest and most fun people you could ever work with,” said John Fullam, Market Vice President/General Manager of Greater Media-Philadelphia.
The six-member team of the Preston and Steve Show anchors ‘MMR, which recently marked 43 years in the Rock radio format in April and is highlighted in the current issue of Rolling Stone magazine.